A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.
This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.
Finishing in second place in at the Rio 2016 games, the UK has just enjoyed its most successful Olympics in over a century. This outstanding success at the biggest sporting event on earth has majorly enhanced the UK’s reputation, turning it into a “sporting superpower.”
Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.
Major brands are increasingly using online tools to meet rapidly-evolving consumer expectations. Some firms are now turning to live chat technology called ‘chatbots’ to communicate with consumers in real-time, indicating that they are fast-becoming the latest online customer service trend.