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May 22, 2015

Igniyte Travels to Dubai & Speaks at The Great British Business Show

Several members of the Igniyte team recently travelled to the Arabian Travel Market event in Dubai, whilst my colleague Caroline Skipsey last week spoke at The Great British Business Show. Igniyte heads to Dubai for Travel Show Along with a member of my team, I was recently asked to attend the Arabian Travel Market 2015,…

May 21, 2015

Google Could Face Legal Action over Right to be Forgotten

The Times has reported that Google may face legal action over its decision to reject some Right to be Forgotten requests. What questions does this raise over Google’s application of the ruling one year after it was made? The right to be forgotten ruling The Right to be Forgotten on search engines such as Google…

May 21, 2015

Thomas Cook – Reputation

The Damage to Thomas Cook’s Reputation is discussed here in light of the tragic events surrounding the death of two children. The online space may be the place that continues to remind people of the companies poor handling of the situation.

May 20, 2015

The Value of Reputation Management

The web is accessible to most, the technical barriers and costs of having an online social presence are low. Yet many companies aren’t taking advantage of this growing channel and the opportunities it can bring. Unfortunately, all too often I see individuals and clients who have waited until their brand suffers a negative hit before…

May 18, 2015

I’m Often Asked, Do People Really Believe Everything They Read on the Web?

And yes, sometimes they do. You may say that’s great; we have a good brand, high levels of customer service and we want the world to know. Unfortunately, search engines don’t currently distinguish the truth from hearsay which means untruthful, negative content can rank more highly in search engine results than accurate content. To understand…

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