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May 24, 2016

Who do consumers trust

Who do consumers trust online?

Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?

May 18, 2016

Politicians online

How do politicians market themselves on social media?

With pivotal elections coming up, 2016 is a crucial year in politics. There is a lot of discussion online concerning various politicians, as they increasingly turn to social media to disseminate their campaign values to their electorates. Igniyte asks: how do politicians market themselves on social media?

May 13, 2016

Why online monitoring is important

Why should online monitoring be your business priority?

With the world wide web now readily available 24/7 on mobile devices businesses now have the opportunity to communicate with their target audience much more easily and frequently in comparison to a few years ago.

May 3, 2016

How does media influence politics?

Brexit & Trump: How the media influences political opinion

This is a key year for Western politics. By the end of 2016, we will know whether the UK will decide to leave the EU and who will serve as US President Barack Obama’s successor. These campaigns illustrate that politicians need to cultivate a positive reputation online to appeal to digitally-savvy electorates.

April 28, 2016

Mis-sold packaged bank accounts

How have Packaged Bank Accounts developed over the years?

Complaints filed against the mis-selling of packaged bank accounts (PBAs) towards major banks have risen over the years and much like PPI, PBA claims are now in full swing. As stated in our 2015 article on packaged bank account claims, this has proven to be yet another hit to the reputation of The UK High Street Banking Sector.

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