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July 26, 2016


Do celebrities stake reputations on the products they promote?

Throughout the 20th Century, the celebrity endorsement has served as a key corporate product marketing tool. With the rise of digital technology and social media, the global marketing landscape is changing rapidly. Increasingly, celebrities are beginning to stake their own reputations on the products they promote to consumers worldwide.

July 15, 2016

Europe Brexit

UK retains strong global reputation following Brexit

The UK recently voted 52% to 48% to leave the EU (commonly known as ‘Brexit). Before the referendum, many industry experts predicted that a ‘Leave’ victory would damage the country’s standing worldwide. However, a new study has suggested that the UK has retained its strong global reputation, following its decision to depart from the EU.

July 6, 2016


Why does Glastonbury continue to appeal?

Glastonbury is perhaps the most famous music festival, with over 200,000 people flocking to Worthy Farm in Somerset in June for Glastonbury 2016. Headline acts have included major British music exports such as Adele and Coldplay as well as worldwide superstar Beyonce and Pet Shop Boys in previous years.

June 30, 2016

Effective content marketing

Is relevance, not shareability, the key to effective content marketing?

Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.

June 23, 2016

social media

What can brand ambassadors do for you?

Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.

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