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August 27, 2015

1 in 4 Twitter users use it to complain

A report released this month by Ofcom has found that one in four adults in the UK who use Twitter, use it for airing complaints and frustrations. With approximately 15 million Twitter users in the UK, it’s potentially a big problem for the businesses at the centre of these complaints. Gone are the days where…

August 18, 2015

Smartphones have overtaken laptops in the UK

Smartphones have overtaken laptops as the popular device for connecting online in the UK for the first time ever. Research unveiled by Ofcom found that 33% of Britons opted for smartphones as the device of choice in 2014, ahead of 30% who preferred laptops. Ofcom has labelled the toppling of the laptop as a “landmark…

August 12, 2015

iRights campaigns to make the web a safer environment for young people

A new initiative called iRights has launched recently and it could mean that under-18s will soon be able to delete and edit whatever they post online. The campaign is calling for the government to make the web a safer environment for young people and allow them to delete their social media past. In a world…

August 6, 2015

Restoring consumer trust in banks

Research has shown that online reputation has played a vital role in restoring consumer trust in the UK banking sector. Trust in the UK banking sector The UK banking sector has been hit by a number of incidents which have eroded the public’s trust of commercial financial institutions. The 2012 Edelman Trust Barometer indicates that…

July 23, 2015

What makes a company reputable?

Earlier this year, Forbes released its annual list of the world’s most reputable companies. The list saw BMW, Google and Daimler named as having the strongest and best reputations in the world. To qualify for the list, companies must be achieving revenues of at least $6 billion in the US or $1 billion globally and…

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