Following the ruling of the Court of Justice of the European Union (CJEU) in the Google Gonzalez case on 13 May 2014 ‘right to be forgotten’, the EU’s Article 29 Data Protection Working Party published its guidelines on the implementation of the ruling.
With individuals, companies and brands coming to realise the significance of their reputation online, online reputation is set to go mainstream in 2015.
The MSLGROUP has published a survey analysing companies’ experiences in managing communications and reputational challenges. The survey suggests five principles for building and protecting company reputation in the “always-on” world.
As consumers become more engaged in user-generated content – such as blogs, forums, posts, chats and reviews, the online reputation of a hotel is increasingly important to manage, especially when it comes to revenue.
Simon Wadsworth discusses reputation management crises affecting high profile organisations during 2014.