Throughout the 20th Century, the celebrity endorsement has served as a key corporate product marketing tool. With the rise of digital technology and social media, the global marketing landscape is changing rapidly. Increasingly, celebrities are beginning to stake their own reputations on the products they promote to consumers worldwide.
The UK recently voted 52% to 48% to leave the EU (commonly known as ‘Brexit). Before the referendum, many industry experts predicted that a ‘Leave’ victory would damage the country’s standing worldwide. However, a new study has suggested that the UK has retained its strong global reputation, following its decision to depart from the EU.
Glastonbury is perhaps the most famous music festival, with over 200,000 people flocking to Worthy Farm in Somerset in June for Glastonbury 2016. Headline acts have included major British music exports such as Adele and Coldplay as well as worldwide superstar Beyonce and Pet Shop Boys in previous years.
Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.
Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.