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October 18, 2016


Bernard Matthews’s reputational flaws

When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.

October 12, 2016


Reputation of Big Sam and British football

The Daily Telegraph’s investigation into British football has cost individuals’ reputations, as well as bringing the whole British game and its governing body, the FA, into disrepute

September 28, 2016

Online marketing

How long does it take content marketing to work?

It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.

September 19, 2016

social media

Social Media: The UK police’s brand reputation tool

A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.

September 16, 2016


Emojis: The exciting new marketing tool

This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.

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