Blog

June 22, 2017

Google and Facebook: new measures to act on extremist content

YouTube home page

Google and Facebook have announced measures to combat spread of extremist content online, which will also help brands protect their online reputations. Google has set out four measures to combat the spread of extremist content on YouTube. The move comes under mounting pressure from governments and brands for it to identify, remove and prevent terror propaganda.

March 14, 2017

How does your company’s work culture reflect on your brand reputation?

Work Culture

In the initial stages of setting up a business, senior executives often spend time determining what type of work culture they want to create. Every person employed in that business contributes to the creation of that culture, and it can influence every aspect.

February 22, 2017

Gated vs public content – what’s best for your online reputation management?

Gated content

It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s best for online reputation management – gated or public content?

February 6, 2017

The best tips for rebuilding your brand reputation online

Rebuilding Brand Reputation

Mistakes happen, that’s simply a fact of life, whether personal or professional. But a big mistake can seriously damage your reputation, sparking negative online comments or reviews that can quickly spread and cause even more harm.

January 13, 2017

How to spring clean your company’s social media accounts

social media

Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.

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