Blog

September 24, 2015

Positive reviews being sold for just £4

A London restaurateur has revealed that scammers offered to post online reviews praising his business for just £4. As my company, Igniyte, has discussed extensively, fake reviews can wreak significant harm on your company’s online reputation.

September 24, 2015

Igniyte holding Brand Protection roundtable – book your place

Managing Partner of Igniyte, Caroline Skipsey, is leading an expert roundtable on Tuesday 3rd November focusing on Brand Protection Vs Conversations Online.

September 23, 2015

Volkswagen scandal

The Volkswagen Scandal is major news and Igniyte has been asked to comment on this by BBC News and PR Week. What could and should the company do to repair the inevitable damage this has caused to the brand reputation.

September 16, 2015

TrustPilot making changes following CMA report

Following the recent release of the Competition & Markets Authority (CMA) investigation report into review websites, major review site TrustPilot has changed its moderation process in a bid to eliminate false reviews for consumers and protect company reputations, as well as their own.

September 9, 2015

5 tips to improve your company’s online reputation

In times gone by, reputation has been created by word of mouth in order to establish, build and maintain a brand. Today’s modern society maintains the same principles, but word of mouth is transmitted globally over social media platforms and digital communication channels.

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