Mistakes happen, that’s simply a fact of life, whether personal or professional. But a big mistake can seriously damage your reputation, sparking negative online comments or reviews that can quickly spread and cause even more harm.
Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.
When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.
It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.
A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.
Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.