February 6, 2017

The best tips for rebuilding your brand reputation online

Mistakes happen, that’s simply a fact of life, whether personal or professional. But a big mistake can seriously damage your reputation, sparking negative online comments or reviews that can quickly spread and cause even more harm.

November 11, 2016

Hack Sparks Reputational Crisis For Tesco Bank

Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.

October 18, 2016

Bernard Matthews’s reputational flaws

When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.

September 28, 2016

How long does it take content marketing to work?

It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.

September 19, 2016

Social Media: The UK police’s brand reputation tool

A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.

June 23, 2016

What can brand ambassadors do for you?

Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.

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