Blog

February 22, 2017

Gated vs public content – what’s best for your online reputation management?

It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s is best for online reputation management – gated or public content?

January 13, 2017

How to spring clean your company’s social media accounts

Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.

December 8, 2016

How To Make Your Firm Attractive To Potential Hires

We are facing an increasingly widening national skills shortage. In a 2016 Confederation of British Industry survey, 69% of UK businesses admitted that they are worried about not being able to find enough highly-skilled staff, rising from 55% the year before[1]. With businesses increasingly competing for this top talent, you need to know how to make your firm attractive to potential hires.

November 11, 2016

Hack Sparks Reputational Crisis For Tesco Bank

Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.

October 18, 2016

Bernard Matthews’s reputational flaws

When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.

September 19, 2016

Social Media: The UK police’s brand reputation tool

A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.

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