Blog

June 22, 2017

Google and Facebook: new measures to act on extremist content

Google and Facebook have announced measures to combat spread of extremist content online, which will also help brands protect their online reputations. Google has set out four measures to combat the spread of extremist content on YouTube. The move comes under mounting pressure from governments and brands for it to identify, remove and prevent terror propaganda.

March 14, 2017

How does your company’s work culture reflect on your brand reputation?

In the initial stages of setting up a business, senior executives often spend time determining what type of work culture they want to create. Every person employed in that business contributes to the creation of that culture, and it can influence every aspect.

February 22, 2017

Gated vs public content – what’s best for your online reputation management?

It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s best for online reputation management – gated or public content?

January 13, 2017

How to spring clean your company’s social media accounts

Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.

December 8, 2016

How To Make Your Firm Attractive To Potential Hires

We are facing an increasingly widening national skills shortage. In a 2016 Confederation of British Industry survey, 69% of UK businesses admitted that they are worried about not being able to find enough highly-skilled staff, rising from 55% the year before[1]. With businesses increasingly competing for this top talent, you need to know how to make your firm attractive to potential hires.

November 11, 2016

Hack Sparks Reputational Crisis For Tesco Bank

Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.

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