Children are increasingly interacting with their peers online, using social media sites like Facebook, Twitter and Instagram on the go, via mobile. It’s important that as a parent, you are aware of how your children interact with others online, to prevent them from experiencing or engaging in cyber bullying and keep them safe.
The Daily Telegraph’s investigation into British football has cost individuals’ reputations, as well as bringing the whole British game and its governing body, the FA, into disrepute
Finishing in second place in at the Rio 2016 games, the UK has just enjoyed its most successful Olympics in over a century. This outstanding success at the biggest sporting event on earth has majorly enhanced the UK’s reputation, turning it into a “sporting superpower.”
Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.
‘Extremely disturbing’ working practices, workers ‘not being paid the minimum wage’ and various ‘serious health and safety breaches’.
There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.