Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
In an increasingly digital age, PR and online reputation fit together almost seamlessly.
Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.
The latest news from Google is potentially industry-changing, as it has announced that mobile search will be the priority ahead of desktop in the coming months.
When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.
This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.