Blog

March 22, 2018

Reputation risks facing UK companies in 2018

Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.

June 1, 2016

Why are reviews so important to a company’s online reputation?

A company’s’ reputation is increasingly influenced by online reviews with the majority of consumers browsing product and company reviews before purchase. As reported by the Competition & Markets Authority (CMA), reviews can influence £23bn of UK consumer spending per year, so they certainly shouldn’t be ignored.

May 13, 2016

Why should online monitoring be your business priority?

With the world wide web now readily available 24/7 on mobile devices businesses now have the opportunity to communicate with their target audience much more easily and frequently in comparison to a few years ago.

April 27, 2016

Can negative online reviews be removed?

When you plan a trip away, an evening meal or look at buying any product or service, it’s likely that you will Google it beforehand to see what people say about it. Review sites such as Trip Advisor, Trust Pilot and Review Centre tend to rank highly in Google and as they cover almost every sector – it’s likely that they will have some impact on your company.

April 6, 2016

Dealing with reviews about your business on Google

If your company is registered with Google, you will benefit from additional features including Google Places and a Google Business page. These provide increased visibility particularly in local searches for your business.

March 22, 2016

UK government cracks down on fake online reviews

Reports in the news recently suggest that the UK government is considering making it illegal for people to post fake online reviews.

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