Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.
We are facing an increasingly widening national skills shortage. In a 2016 Confederation of British Industry survey, 69% of UK businesses admitted that they are worried about not being able to find enough highly-skilled staff, rising from 55% the year before. With businesses increasingly competing for this top talent, you need to know how to make your firm attractive to potential hires.
Children are increasingly interacting with their peers online, using social media sites like Facebook, Twitter and Instagram on the go, via mobile. It’s important that as a parent, you are aware of how your children interact with others online, to prevent them from experiencing or engaging in cyber bullying and keep them safe.
Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.
Major brands are increasingly using online tools to meet rapidly-evolving consumer expectations. Some firms are now turning to live chat technology called ‘chatbots’ to communicate with consumers in real-time, indicating that they are fast-becoming the latest online customer service trend.
Instagram is rolling out a new feature to target internet trolls, with ‘power users’ such as Taylor Swift and Kim Kardashian having the first use of the technology to combat high volumes of negative and abusive comments. The Facebook-owned photo sharing app has come under fire in the past for its lack of control over what comments are displayed alongside an uploaded photograph, with some trolls able to post spam and often vicious comments to a wide audience