Blog

June 22, 2017

Google and Facebook: new measures to act on extremist content

Google and Facebook have announced measures to combat spread of extremist content online, which will also help brands protect their online reputations. Google has set out four measures to combat the spread of extremist content on YouTube. The move comes under mounting pressure from governments and brands for it to identify, remove and prevent terror propaganda.

January 13, 2017

How to spring clean your company’s social media accounts

Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.

December 8, 2016

How To Make Your Firm Attractive To Potential Hires

We are facing an increasingly widening national skills shortage. In a 2016 Confederation of British Industry survey, 69% of UK businesses admitted that they are worried about not being able to find enough highly-skilled staff, rising from 55% the year before[1]. With businesses increasingly competing for this top talent, you need to know how to make your firm attractive to potential hires.

November 17, 2016

How To Stop Your Child From Being Cyber Bullied

Children are increasingly interacting with their peers online, using social media sites like Facebook, Twitter and Instagram on the go, via mobile. It’s important that as a parent, you are aware of how your children interact with others online, to prevent them from experiencing or engaging in cyber bullying and keep them safe.

September 2, 2016

Johnny Depp controversy threatens Christian Dior’s reputation

Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.

August 22, 2016

Are chatbots the latest online customer service channel?

Major brands are increasingly using online tools to meet rapidly-evolving consumer expectations. Some firms are now turning to live chat technology called ‘chatbots’ to communicate with consumers in real-time, indicating that they are fast-becoming the latest online customer service trend.

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