In an increasingly digital age, PR and online reputation fit together almost seamlessly.
It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s best for online reputation management – gated or public content?
Mistakes happen, that’s simply a fact of life, whether personal or professional. But a big mistake can seriously damage your reputation, sparking negative online comments or reviews that can quickly spread and cause even more harm.
Clear and compelling social media profiles are key for your online reputation. According to marketing network affilinet, 33% of consumers are influenced by these platforms every month, showing the rising importance of social media engagement.
We are facing an increasingly widening national skills shortage. In a 2016 Confederation of British Industry survey, 69% of UK businesses admitted that they are worried about not being able to find enough highly-skilled staff, rising from 55% the year before. With businesses increasingly competing for this top talent, you need to know how to make your firm attractive to potential hires.
Children are increasingly interacting with their peers online, using social media sites like Facebook, Twitter and Instagram on the go, via mobile. It’s important that as a parent, you are aware of how your children interact with others online, to prevent them from experiencing or engaging in cyber bullying and keep them safe.