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March 2, 2014

The Importance of Content and Author Ranking

Google has developed a complex algorithm for the ranking of sites and pages, based on authority around news and content.

The good news is that the new algorithm does mean individuals, with limited time and budget, can have much success in getting their articles ranking highly for their own name and other key terms, if they follow Google’s best practices.

Getting an article ranking for your own name is down to creating of interesting, unique and relevant content. You must also ensure that keyword placement (i.e. your name) is used throughout, that you used strong tags, and circulate the article on social media and to other relevant websites.

Online Content Tips

  • Articles should be between 450 and 600 words and only mention your name a couple of times. Any more mentions and Google may think that this is “key word stuffing”.
  • Using quotations is essential, as Google will pick up quotes in the snippets of content appearing in search results.
  • The impact that Author Rank is having on organic search results is still questionable, but Google are definitely referring to Author Rank and selling it in to the industry.

“WITHIN SEARCH RESULTS, INFORMATION TIED TO VERIFIED ONLINE PROFILES WILL BE RANKED HIGHER THAN CONTENT WITHOUT SUCH VERIFICATION, WHICH WILL RESULT IN MOST USERS NATURALLY CLICKING ON THE TOP (VERIFIED) RESULTS. THE TRUE COST OF REMAINING ANONYMOUS, THEN, MIGHT BE IRRELEVANCE.” ERIC SCHMIDT, GOOGLE CHAIRMAN

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