When you’re researching a business or choosing a product, what guides your decision? Are you put off by one-star reviews, negative news and dated or irrelevant social media accounts? Of course you are. And so is everyone else.

We’ve all heard the saying that all publicity is good publicity. But it’s now a dated concept that no longer rings true. What is true today is that any publicity can affect your online presence and your reputation – for better and for worse.

For businesses and brands, having and maintaining a positive digital presence, is a growing concern. In fact, many a savvy business is actively investing more time and money in becoming more visible online and protecting themselves from the risk of a reputation crisis.

Losing money and taking a reputation hit is the last thing you want to happen, but it’s how you learn from business reputation setbacks that helps set you up for future success.