With 2015 well underway, it is crucial for businesses to stay firmly acquainted with the ever-changing world of Reputation Management. As a business owner, if you stay proactive in your approach to managing your company image you will be able maintain a positive online reputation. This week I will be discussing the top 10 tips to refresh your Reputation Management in 2015.
Following the ruling of the Court of Justice of the European Union (CJEU) in the Google Gonzalez case on 13 May 2014 ‘right to be forgotten’, the EU’s Article 29 Data Protection Working Party published its guidelines on the implementation of the ruling.
With individuals, companies and brands coming to realise the significance of their reputation online, online reputation is set to go mainstream in 2015.
The MSLGROUP has published a survey analysing companies’ experiences in managing communications and reputational challenges. The survey suggests five principles for building and protecting company reputation in the “always-on” world.
As consumers become more engaged in user-generated content – such as blogs, forums, posts, chats and reviews, the online reputation of a hotel is increasingly important to manage, especially when it comes to revenue.
Simon Wadsworth discusses reputation management crises affecting high profile organisations during 2014.