June 23, 2015

Reddit rule change: The impact

Reddit has moved the goalposts when it comes to managing their site. The so-called ‘front page of the internet’ has changed its mentality towards removing comments on its online forums, which prompted me to consider impacts this may have. Five posters, known on the forum as subreddits, had their comments removed – the first time…

June 19, 2015

CMA investigation: Igniyte’s research helps fight against false reviews

You might have seen Igniyte’s Managing Partner, Caroline Skipsey, appear on BBC Breakfast this morning to discuss the Competition & Markets Authority (CMA) report on fake online reviews, just released today. Igniyte was asked by the CMA to help in their investigation of companies and review sites and they used Igniyte’s research in their report…

June 18, 2015

France orders Google to apply ‘right to be forgotten’ globally

French data regulator – the CNIL – has given Google a time limit of 15 days to apply the ‘right to be forgotten’ to all of its Google domains, not just its European ones. The order comes after the CNIL stated it received “hundreds” of complaints from French citizens who’d had their applications refused when…

June 17, 2015

How to manage reputation risk

New research from Forbes has shown that companies across the world are implementing measures to improve their ability to manage reputation risk. The results of this survey highlight why crisis management has such an important role to play in company reputation management. Reputation risk and business strategy The Wall Street Journal reported that Forbes has…

June 11, 2015

Facebook to add critics reviews to restaurant pages

Facebook has recently announced its latest plan – to add restaurant reviews to its news feed. So when people search for a restaurant, not only will their friends’ reviews will feature – everyone else’s will too, and it won’t necessarily all be positive. What’s the change? This editorial content of critics’ reviews of restaurants will…

June 4, 2015

FIfa Sponsors

How are the brands that sponsor FIFA affected by the current scandal and what can they do going forward to ride out the storm? FIFA is seen as a toxic brand so why would major brands still want to be associated with them?

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