A London restaurateur has revealed that scammers offered to post online reviews praising his business for just £4. As my company, Igniyte, has discussed extensively, fake reviews can wreak significant harm on your company’s online reputation.
Managing Partner of Igniyte, Caroline Skipsey, is leading an expert roundtable on Tuesday 3rd November focusing on Brand Protection Vs Conversations Online.
Following the recent release of the Competition & Markets Authority (CMA) investigation report into review websites, major review site TrustPilot has changed its moderation process in a bid to eliminate false reviews for consumers and protect company reputations, as well as their own.
In times gone by, reputation has been created by word of mouth in order to establish, build and maintain a brand. Today’s modern society maintains the same principles, but word of mouth is transmitted globally over social media platforms and digital communication channels.