Small businesses are struggling to capitalise on social media

Social media is an essential marketing activity for most businesses; giving brands an opportunity to grow their audience base and giving consumers a direct channel to contact companies. Yet a recent study has shown that many small firms are failing to see the positive effects on marketing and business growth.

Should social & review sites do more to spot black-hat tactics?

In order for businesses to be fairly represented online, there needs to be some form of moderation to spot any underhand tactics or manipulation. Recently, moderation processes were pulled into question as some sites failed to notice a fake online business with a fake audience.