Why good product descriptions are essential for product reputation

Managing and improving online presence is now a main business priority but it can be hard to keep on top of. Whilst much of the focus might be on optimising your own website and channels, many online retailers also sell their products on other retail websites – such as Amazon or Curry’s – and forget that these need to be optimised too.

Accountancy scandal: How can Tesco repair its reputation?

Back in 2014, global supermarket giant, Tesco, found itself in the midst of a crisis which led to a £2billion market price loss. This substantial loss came in the aftermath of the discovery that Tesco had artificially inflated profits by £250m, leading to a serious loss of trust from all sides.