This month you may have noticed a change in Google’s SERPs; Google has implemented a significant change to the way in which PPC ads are displayed.
Managing and improving online presence is now a main business priority but it can be hard to keep on top of. Whilst much of the focus might be on optimising your own website and channels, many online retailers also sell their products on other retail websites – such as Amazon or Curry’s – and forget that these need to be optimised too.
Back in 2014, global supermarket giant, Tesco, found itself in the midst of a crisis which led to a £2billion market price loss. This substantial loss came in the aftermath of the discovery that Tesco had artificially inflated profits by £250m, leading to a serious loss of trust from all sides.
With an increasing number of people taking to social media to publicly complain to a company, it’s important that brands and companies are dealing with them in the correct way to avoid a social media crisis.
With Google set to roll out the Penguin 4.0 update any day now, it’s a good time to make sure your website is ready for the new algorithm.