Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?
With pivotal elections coming up, 2016 is a crucial year in politics. There is a lot of discussion online concerning various politicians, as they increasingly turn to social media to disseminate their campaign values to their electorates. Igniyte asks: how do politicians market themselves on social media?
This is a key year for Western politics. By the end of 2016, we will know whether the UK will decide to leave the EU and who will serve as US President Barack Obama’s successor. These campaigns illustrate that politicians need to cultivate a positive reputation online to appeal to digitally-savvy electorates.