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Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.

Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.

Online copyright regulations can often be blurred and ownership of text and multimedia content is not always as clear or straight forward as it may seem.

There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.

A company’s’ reputation is increasingly influenced by online reviews with the majority of consumers browsing product and company reviews before purchase. As reported by the Competition & Markets Authority (CMA), reviews can influence £23bn of UK consumer spending per year, so they certainly shouldn’t be ignored.