September 28, 2016

How long does it take content marketing to work?

It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.

September 19, 2016

Social Media: The UK police’s brand reputation tool

A recent article from marketing firm B&T explored how Australian police forces are now harnessing social media to develop a strong reputation. This rising phenomenon is not unique to Australia, as increasingly, British Police forces are also using social media to enhance their public images online.

September 16, 2016

Emojis: The exciting new marketing tool

This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.

September 6, 2016

UK garners global prestige at Rio 2016 Olympics

Finishing in second place in at the Rio 2016 games, the UK has just enjoyed its most successful Olympics in over a century. This outstanding success at the biggest sporting event on earth has majorly enhanced the UK’s reputation, turning it into a “sporting superpower.”

September 2, 2016

Johnny Depp controversy threatens Christian Dior’s reputation

Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.

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