Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from their reputations can suffer too. But what can, and more importantly should you do, if your company is facing a media or public backlash? How do you protect your reputation?