February 22, 2017

Gated vs public content – what’s best for your online reputation management?

It’s a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what’s best for online reputation management – gated or public content?

September 28, 2016

How long does it take content marketing to work?

It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.

August 22, 2016

Are chatbots the latest online customer service channel?

Major brands are increasingly using online tools to meet rapidly-evolving consumer expectations. Some firms are now turning to live chat technology called ‘chatbots’ to communicate with consumers in real-time, indicating that they are fast-becoming the latest online customer service trend.

June 30, 2016

Is relevance, not shareability, the key to effective content marketing?

Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.

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