Reputation Management Expert Opinion
An Online Reputation Blog
There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.
Introduction to Online Reputation Management (ORM) In 2024, how much does your digital footprint reveal about you? Each tweet (or X) , post and comment…
When we heard the news about the Queen’s death, it was an incredibly emotional time for many people across the UK and the entire world.…
A party defined largely by the plummeting reputation of its outgoing leader Boris Johnson, the Tory leadership race gives us some clear dos and don’ts…
Know your customer, is also known as KYC, and refers to the process that some institutions use to verify the identities of their customers and understand what, if any, risks they pose. They are becoming increasingly more used in recruitment, and HR departments are looking at the whole picture, and incorporating checks into the online reputation of potential and current employees.
For businesses and brands, having and maintaining a positive digital presence, is a growing concern. In fact, many a savvy business is actively investing more time and money in becoming more visible online and protecting themselves from the risk of a reputation crisis.