There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.
The way in which we connect with others has changed beyond all recognition since the advent of the internet. Now our communication is as likely…
Benjamin Atkinson manages PR accounts and the reputation of a number of high-profile clients at online reputation management specialist Igniyte. Digital PR is, in several…
When we heard the news about the Queen’s death, it was an incredibly emotional time for many people across the UK and the entire world.…
A party defined largely by the plummeting reputation of its outgoing leader Boris Johnson, the Tory leadership race gives us some clear dos and don’ts…
The internet search engines and more specifically, a simple google search, gives the modern consumer an unrivalled choice when it comes to products and services.…