Online reviews have never been more influential. Stats show that 97% of consumers search online for reviews when considering a product or service. And 93% say that their decision is directly impacted by online reviews.
If you think online reputation management is just for major corporations and big brands, you’d be wrong. Increasing numbers of people from all kinds of backgrounds, and for all kinds of reasons, are turning to reputation management companies to clean up their digital history.
When you’re researching a business or choosing a product, what guides your decision? Are you put off by one-star reviews, negative news and dated or irrelevant social media accounts? Of course you are. And so is everyone else.
We’ve all heard the saying that all publicity is good publicity. But it’s now a dated concept that no longer rings true – and there are silly reputation mistakes that can cost you dearly. What is true today is that any publicity can affect your online presence and your reputation – for better and for worse.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
In an increasingly digital age, PR and online reputation fit together almost seamlessly.