About Simon Wadsworth
Simon Wadsworth is a highly respected digital entrepreneur and expert in online reputation management.
In 2009, he formed Igniyte, which is now the UK’s leading online reputation management consultancy.
Igniyte specialises in online reputation management, content, PR, social media, SEO, content removal and online review management for businesses. And in online reputation management, content removal, PR, content, social media and SEO for individuals.
The company is based in Leeds and London, and has global clients in sectors including financial services, property, energy, education, transport and travel and tourism. The team of experts are also experienced in telecoms, utilities, health and beauty and private equity and venture capital.
Simon Wadsworth’s early career
Simon Wadsworth graduated from the University of Bradford with a BSC Economics and MSC in Computing.
In 1994, he established the award-winning Internet design agency Brand New Media. It specialised in advising companies all about how the emerging Internet market would affect traditional businesses. And, by 2000, the Leeds-based agency had more than 40 employees and high-profile clients including Heinz, Procter and Gamble and Tesco.
Simon then sold Brand New Media to French PLC Fi System in 2000 and created a new agency, Swamp. This became one of the most well-known digital agencies in the UK. And Swamp’s impressive client portfolio included internationally-recognised organisations including Umbro, La Redoute and Best Western Hotels.
In a survey by industry magazine ‘Revolution’, Swamp was voted as the number one agency in the UK for creativity, return on investment and technical capability.
Then, in 2005, Simon Wadsworth was awarded the prestigious Leeds Media’s Profile Award. This recognises his contribution to raising the profile of Leeds as a thriving and creative centre for the media, marketing and e-business industries.
In 2006, Simon sold Swamp to Brahm (now Brass Agency), the largest independent marketing agency outside of London. And three years later he founded Igniyte.