Rebranding for reputation

Can changing your name fix your reputation?

There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.

The UK is one of top three countries in Europe when it comes to search engine removal requests

Since the ‘right to be forgotten’ ruling came into force in May 2014, Google has received thousands of removal requests from individuals across Europe. The search engine giant discloses the number and types of requests in a newly published ‘Transparency Report’. Here, I go through Google’s latest report, and explore how the UK is being affected by the EU’s ruling.