There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.
French data regulator – the CNIL – has given Google a time limit of 15 days to apply the ‘right to be forgotten’ to all…
The Times has reported that Google may face legal action over its decision to reject some Right to be Forgotten requests. What questions does this…
Following the ruling of the Court of Justice of the European Union (CJEU) in the Google Gonzalez case on 13 May 2014 ‘right to be forgotten’, the EU’s Article 29 Data Protection Working Party published its guidelines on the implementation of the ruling.
Since the ‘right to be forgotten’ ruling came into force in May 2014, Google has received thousands of removal requests from individuals across Europe. The search engine giant discloses the number and types of requests in a newly published ‘Transparency Report’. Here, I go through Google’s latest report, and explore how the UK is being affected by the EU’s ruling.
Igniyte has been asked to appear on a Radio 4 Special on The Report about the EU legislation ‘Right to be Forgotten’.