If you think online reputation management is just for major corporations and big brands, you’d be wrong. Increasing numbers of people from all kinds of backgrounds, and for all kinds of reasons, are turning to reputation management companies to clean up their digital history.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from…
An Olympic gold medal is the ultimate sporting achievement. Over the years, many athletes have been found to be utilising performance-enhancing drugs to secure the top spot on an Olympic podium.
Instagram is rolling out a new feature to target internet trolls, with ‘power users’ such as Taylor Swift and Kim Kardashian having the first use of the technology to combat high volumes of negative and abusive comments. The Facebook-owned photo sharing app has come under fire in the past for its lack of control over what comments are displayed alongside an uploaded photograph, with some trolls able to post spam and often vicious comments to a wide audience
There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.