Reputation Management Expert Opinion
An Online Reputation Blog
There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.
Niki Mistry is the New Business Manager at the online reputation management firm Igniyte. His work often includes finding ways to challenge negative content and…
Online reviews have never been more influential. Stats show that 97% of consumers search online for reviews when considering a product or service. And 93% say that their decision is directly impacted by online reviews.
If you think online reputation management is just for major corporations and big brands, you’d be wrong. Increasing numbers of people from all kinds of backgrounds, and for all kinds of reasons, are turning to reputation management companies to clean up their digital history.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from their reputations can suffer too. But what can, and more importantly should you do, if your company is facing a media or public backlash? How do you protect your reputation?