When you’re researching a business or choosing a product, what guides your decision? Are you put off by one-star reviews, negative news and dated or irrelevant social media accounts? Of course you are. And so is everyone else.
We’ve all heard the saying that all publicity is good publicity. But it’s now a dated concept that no longer rings true. What is true today is that any publicity can affect your online presence and your reputation – for better and for worse.
For businesses and brands, having and maintaining a positive digital presence, is a growing concern. In fact, many a savvy business is actively investing more time and money in becoming more visible online and protecting themselves from the risk of a reputation crisis.
Losing money and taking a reputation hit is the last thing you want to happen, but it’s how you learn from business reputation setbacks that helps set you up for future success.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from…