As consumers become more engaged in user-generated content – such as blogs, forums, posts, chats and reviews, the online reputation of a hotel is increasingly important to manage, especially when it comes to revenue.
Simon Wadsworth discusses reputation management crises affecting high profile organisations during 2014.
Econsultancy recently published an article about Online Reputation Management and the right and wrong practices for managing a company or brands reputation online.
Research published on the Econsultancy website about the Public Relations Consultants Association (PRCA), shows that they have been gathering information for the last two years, for a project about the PR industry and how it might look in the future.
Igniyte are regularly contacted about the removal of negative online content that are posted online. This is because of the impact it has on a client’s reputation. But companies are now noticing the effect it is having on their share prices.
Recommended and essential pre-emptive steps to manage your Business Reputation online before you or your company hits a crisis.