There are various reasons why a company may decide to rebrand and indeed change their name. A business may proactively rebrand in order to refocus or reflect changing trends, or acknowledge a merger, for example. Reactive rebranding however may follow negative press, dwindling sales or following a reputational crisis.
When you plan a trip away, an evening meal or look at buying any product or service, it’s likely that you will Google it beforehand to see what people say about it. Review sites such as Trip Advisor, Trust Pilot and Review Centre tend to rank highly in Google and as they cover almost every sector – it’s likely that they will have some impact on your company.
Your company’s long-term success depends largely on its reputation. So if you make the choice to work with an online reputation management company, it’s essential that you take the time to ensure you pick a company that’ll provide you with first-rate service.
You might have seen Igniyte’s Managing Partner, Caroline Skipsey, appear on BBC Breakfast this morning to discuss the Competition & Markets Authority (CMA) report on…