Reports in the news recently suggest that the UK government is considering making it illegal for people to post fake online reviews.
With Econsultancy stating that 61% of consumers read online reviews before committing to a product or service, looking after online reviews about your company could have a direct business impact.
A London restaurateur has revealed that scammers offered to post online reviews praising his business for just £4. As my company, Igniyte, has discussed extensively, fake reviews can wreak significant harm on your company’s online reputation.
Following the recent release of the Competition & Markets Authority (CMA) investigation report into review websites, major review site TrustPilot has changed its moderation process in a bid to eliminate false reviews for consumers and protect company reputations, as well as their own.
Reddit has moved the goalposts when it comes to managing their site. The so-called ‘front page of the internet’ has changed its mentality towards removing…
You might have seen Igniyte’s Managing Partner, Caroline Skipsey, appear on BBC Breakfast this morning to discuss the Competition & Markets Authority (CMA) report on…