An Online Reputation Blog
Instagram is rolling out a new feature to target internet trolls, with ‘power users’ such as Taylor Swift and Kim Kardashian having the first use of the technology to combat high volumes of negative and abusive comments. The Facebook-owned photo sharing app has come under fire in the past for its lack of control over what comments are displayed alongside an uploaded photograph, with some trolls able to post spam and often vicious comments to a wide audience
‘Extremely disturbing’ working practices, workers ‘not being paid the minimum wage’ and various ‘serious health and safety breaches’.
Throughout the 20th Century, the celebrity endorsement has served as a key corporate product marketing tool. With the rise of digital technology and social media, the global marketing landscape is changing rapidly. Increasingly, celebrities are beginning to stake their own reputations on the products they promote to consumers worldwide.
The UK recently voted 52% to 48% to leave the EU (commonly known as ‘Brexit). Before the referendum, many industry experts predicted that a ‘Leave’ victory would damage the country’s standing worldwide. However, a new study has suggested that the UK has retained its strong global reputation, following its decision to depart from the EU.
Glastonbury is perhaps the most famous music festival, with over 200,000 people flocking to Worthy Farm in Somerset in June for Glastonbury 2016. Headline acts have included major British music exports such as Adele and Coldplay as well as worldwide superstar Beyonce and Pet Shop Boys in previous years.
Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.