An Online Reputation Blog
Children are increasingly interacting with their peers online, using social media sites like Facebook, Twitter and Instagram on the go, via mobile. It’s important that as a parent, you are aware of how your children interact with others online, to prevent them from experiencing or engaging in cyber bullying and keep them safe.
Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.
The latest news from Google is potentially industry-changing, as it has announced that mobile search will be the priority ahead of desktop in the coming months.
When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.
The Daily Telegraph’s investigation into British football has cost individuals’ reputations, as well as bringing the whole British game and its governing body, the FA, into disrepute
It is vital that you develop a robust content marketing strategy, in order to cultivate a positive reputation for your firm online. By creating relevant content, you can engage target consumers online, turning your firm into an industry thought leader and disseminating your brand’s core principles.