Losing money and taking a reputation hit is the last thing you want to happen, but it’s how you learn from business reputation setbacks that helps set you up for future success.
Any organization, no matter how well it is run, can face a potential public relations crisis. No one is immune to public or media scrutiny. Some industries are more vulnerable to reputational damage than others – tourism, leisure and the airlines immediately spring to mind. In individual cases celebrities and politicians who build businesses from their reputations can suffer too. But what can, and more importantly should you do, if your company is facing a media or public backlash? How do you protect your reputation?
In the initial stages of setting up a business, senior executives often spend time determining what type of work culture they want to create. Every person employed in that business contributes to the creation of that culture, and it can influence every aspect.
In an increasingly digital age, PR and online reputation fit together almost seamlessly.
Mistakes happen, that’s simply a fact of life, whether personal or professional. But a big mistake can seriously damage your reputation, sparking negative online comments or reviews that can quickly spread and cause even more harm.
Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.