Reputation Management Expert Opinion
An Online Reputation Blog
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.
We’re hearing more and more about cyber-hacking and with high-profile data breaches of brands such as TalkTalk and T-Mobile, we’re beginning to see the reputational damage that these attacks can have on even the biggest of companies.
With Econsultancy stating that 61% of consumers read online reviews before committing to a product or service, looking after online reviews about your company could have a direct business impact.
Your company’s long-term success depends largely on its reputation. So if you make the choice to work with an online reputation management company, it’s essential that you take the time to ensure you pick a company that’ll provide you with first-rate service.
This month you may have noticed a change in Google’s SERPs; Google has implemented a significant change to the way in which PPC ads are displayed.
Managing and improving online presence is now a main business priority but it can be hard to keep on top of. Whilst much of the focus might be on optimising your own website and channels, many online retailers also sell their products on other retail websites – such as Amazon or Curry’s – and forget that these need to be optimised too.