Back in 2014, global supermarket giant, Tesco, found itself in the midst of a crisis which led to a £2billion market price loss. This substantial loss came in the aftermath of the discovery that Tesco had artificially inflated profits by £250m, leading to a serious loss of trust from all sides.
With an increasing number of people taking to social media to publicly complain to a company, it’s important that brands and companies are dealing with them in the correct way to avoid a social media crisis.
A successful hashtag can generate a huge amount of positive publicity and brand awareness if executed correctly. But if it goes wrong – it can generate even more publicity for all of the wrong reasons and alienate potential customers. Is it just the luck of the draw whether it succeeds or fails or is there a clear strategy that works?
Regardless of the business, chances are its online presence contributes to the company’s success in some way. In the last few years, constant algorithm changes have kept companies on their toes – trying to keep up with the shift in focus of what Google is looking for when it decides where to rank you.
The global cyber-attack culture shows no sign of slowing down as we head into 2016. This means that it’s more important than ever to take steps to be safe online. While consumers need to be progressively aware of online security, businesses must take action now to safeguard their website.
Cyber-attacks are on the increase and many companies remain unprotected. There are more online transactions at Christmas than at any other time in the calendar year and companies must ensure their ecommerce site is secure and trusted in order to keep their reputation intact.