Reputation Management Expert Opinion
An Online Reputation Blog
In this section of blog posts we look at company reputation and the impacts of having a negative reputation.
Word-of-mouth is likely to be a key influencer for consumers when making purchasing decisions, hence the growing importance of brand ambassadors. They can play a vital role in promoting your company to a wider audience and help you develop a positive public image.
A company’s’ reputation is increasingly influenced by online reviews with the majority of consumers browsing product and company reviews before purchase. As reported by the Competition & Markets Authority (CMA), reviews can influence £23bn of UK consumer spending per year, so they certainly shouldn’t be ignored.
Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?
The Panama leak included 11.5 million confidential documents, with the data revealing how dozens of prominent individuals in over 40 nations utilised offshore companies to conceal income and avoid paying taxes.
Igniyte’s latest research has shown that almost 40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.