In times gone by, reputation has been created by word of mouth in order to establish, build and maintain a brand. Today’s modern society maintains the same principles, but word of mouth is transmitted globally over social media platforms and digital communication channels.
A report released this month by Ofcom has found that one in four adults in the UK who use Twitter, use it for airing complaints…
Research has shown that online reputation has played a vital role in restoring consumer trust in the UK banking sector. Trust in the UK banking…
Reddit has moved the goalposts when it comes to managing their site. The so-called ‘front page of the internet’ has changed its mentality towards removing…
You might have seen Igniyte’s Managing Partner, Caroline Skipsey, appear on BBC Breakfast this morning to discuss the Competition & Markets Authority (CMA) report on…
New research from Forbes has shown that companies across the world are implementing measures to improve their ability to manage reputation risk. The results of…