The recent increase in Packaged Bank Account Claims is another blow to the reputation of the The UK High Street Banking Sector as more complaints are received regarding the mis-selling of these products to their customers
Reputation management requires all departments of a business to work together; a risk to a company’s reputation can come from any area and if it’s not managed correctly, you could face a PR crisis which has devastating effects.
Social media is an essential marketing activity for most businesses; giving brands an opportunity to grow their audience base and giving consumers a direct channel to contact companies. Yet a recent study has shown that many small firms are failing to see the positive effects on marketing and business growth.
The Modern Slavery Act 2015 will have reputational impact for many medium to large sized companies in the UK if they do not embrace the implications of not complying with auditing and monitoring closely the companies in their supply chain.
Igniyte speaking on SKY News regarding the Reputational damage that Volkswagen have suffered as a result of the emissions scandal engulfing the company this week.
The Volkswagen Scandal is major news and Igniyte has been asked to comment on this by BBC News and PR Week. What could and should the company do to repair the inevitable damage this has caused to the brand reputation.