Reputation management requires all departments of a business to work together; a risk to a company’s reputation can come from any area and if it’s not managed correctly, you could face a PR crisis which has devastating effects.
Following the recent release of the Competition & Markets Authority (CMA) investigation report into review websites, major review site TrustPilot has changed its moderation process in a bid to eliminate false reviews for consumers and protect company reputations, as well as their own.
In times gone by, reputation has been created by word of mouth in order to establish, build and maintain a brand. Today’s modern society maintains the same principles, but word of mouth is transmitted globally over social media platforms and digital communication channels.
Smartphones have overtaken laptops as the popular device for connecting online in the UK for the first time ever. Research unveiled by Ofcom found that…
The 2008 economic crisis destroyed public faith in the UK banking sector. I’m going to talk about how firms can build and restore the reputation…
Google’s 2011 ZMOT research found that 37% of shoppers find online social sources to be an influential driver when making decisions – meaning online reviews…