Reputation Management Expert Opinion
An Online Reputation Blog
Simon Wadsworth discusses the importance of reputation online whether you are an individual or a business.
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.
This article examines the potential reputation damage for David Cameron surrounding the revelations around his tax situation and the off shore trusts that he benefited from that paid no UK corporation tax.
Your company’s long-term success depends largely on its reputation. So if you make the choice to work with an online reputation management company, it’s essential that you take the time to ensure you pick a company that’ll provide you with first-rate service.
Back in 2014, global supermarket giant, Tesco, found itself in the midst of a crisis which led to a £2billion market price loss. This substantial loss came in the aftermath of the discovery that Tesco had artificially inflated profits by £250m, leading to a serious loss of trust from all sides.
With Google set to roll out the Penguin 4.0 update any day now, it’s a good time to make sure your website is ready for the new algorithm.
Reputation continued to move higher on the marketing agenda for companies last year, but for a number of big brands, it wasn’t a high enough priority and they suffered disastrous consequences. I take a look at the top 10 reputation crises of 2015 and where these brands went wrong.