Your company’s long-term success depends largely on its reputation. So if you make the choice to work with an online reputation management company, it’s essential that you take the time to ensure you pick a company that’ll provide you with first-rate service.
Back in 2014, global supermarket giant, Tesco, found itself in the midst of a crisis which led to a £2billion market price loss. This substantial loss came in the aftermath of the discovery that Tesco had artificially inflated profits by £250m, leading to a serious loss of trust from all sides.
With Google set to roll out the Penguin 4.0 update any day now, it’s a good time to make sure your website is ready for the new algorithm.
Reputation continued to move higher on the marketing agenda for companies last year, but for a number of big brands, it wasn’t a high enough priority and they suffered disastrous consequences. I take a look at the top 10 reputation crises of 2015 and where these brands went wrong.
Fortune 500 company General Electric (GE) recently admitted that a failed partnership with another business has damaged their reputation. This suggests that you need to conduct proper due diligence of a business before you agree to work with them, in order to protect your corporate reputation.
Cyber-attacks are on the increase and many companies remain unprotected. There are more online transactions at Christmas than at any other time in the calendar year and companies must ensure their ecommerce site is secure and trusted in order to keep their reputation intact.