We’ve all heard the saying that all publicity is good publicity. But it’s now a dated concept that no longer rings true – and there are silly reputation mistakes that can cost you dearly. What is true today is that any publicity can affect your online presence and your reputation – for better and for worse.
Reputation management expert Simon Wadsworth, explains the latest Igniyte research on reputational risk to UK businesses and how you can protect your company now and in future.
In an increasingly digital age, PR and online reputation fit together almost seamlessly.
Consumers are increasingly utilising online financial services, allowing them to handle money conveniently and via smartphones. Consequently, digital financial services firms are fast-becoming targets for cyber-thieves. Tesco Bank was recently subjected to a hack, which saw money stolen from thousands of its customers, sparking a major reputational crisis for the Tesco Plc-owned firm.
The latest news from Google is potentially industry-changing, as it has announced that mobile search will be the priority ahead of desktop in the coming months.
When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.