This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.
Finishing in second place in at the Rio 2016 games, the UK has just enjoyed its most successful Olympics in over a century. This outstanding success at the biggest sporting event on earth has majorly enhanced the UK’s reputation, turning it into a “sporting superpower.”
Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.
An Olympic gold medal is the ultimate sporting achievement. Over the years, many athletes have been found to be utilising performance-enhancing drugs to secure the top spot on an Olympic podium.
‘Extremely disturbing’ working practices, workers ‘not being paid the minimum wage’ and various ‘serious health and safety breaches’.
Throughout the 20th Century, the celebrity endorsement has served as a key corporate product marketing tool. With the rise of digital technology and social media, the global marketing landscape is changing rapidly. Increasingly, celebrities are beginning to stake their own reputations on the products they promote to consumers worldwide.