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Category: Reputation

Simon Wadsworth discusses the importance of reputation online whether you are an individual or a business.

by Simon WadsworthPosted onOctober 24, 2016October 24, 2016Reputation

Google is prioritising mobile for 2017

The latest news from Google is potentially industry-changing, as it has announced that mobile search will be the priority ahead of desktop in the coming months.

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Reputations
by Simon WadsworthPosted onOctober 18, 2016Brand Reputation

Bernard Matthews’s reputational flaws

When turkey farmer Bernard Matthews passed away in 2010, the brand he left behind bearing his name was in crisis. In 2013 private equity firm Rutland Partners invested £25m into Bernard Matthews Farms and its German subsidiary was sold for £11.9m in the summer of 2016.

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Emojis
by Simon WadsworthPosted onSeptember 16, 2016October 6, 2016Reputation

Emojis: The exciting new marketing tool

This year, Pizza Hut released a limited edition menu written in emojis to celebrate World Emoji Day. Held on 17th July, World Emoji Day saw consumers celebrate their love for these digital icons on social media with hashtag #WorldEmojiDay.

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UK prestige at Rio 2016
by Simon WadsworthPosted onSeptember 6, 2016October 6, 2016Personal reputation management

UK garners global prestige at Rio 2016 Olympics

Finishing in second place in at the Rio 2016 games, the UK has just enjoyed its most successful Olympics in over a century. This outstanding success at the biggest sporting event on earth has majorly enhanced the UK’s reputation, turning it into a “sporting superpower.”

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Reputation
by Simon WadsworthPosted onSeptember 2, 2016August 10, 2022Personal reputation management

Johnny Depp controversy threatens Christian Dior’s reputation

Fashion brand Christian Dior has recently released its latest advertising campaign in Australia. It is fronted by Johnny Depp, but on-going controversy surrounding the A-List actor’s personal life has threatened the reputation of Dior’s world-renowned brand.

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Rio Olympic doping scandals
by Simon WadsworthPosted onAugust 18, 2016October 6, 2016Negative content

Anti-doping fever sweeps Rio 2016 Olympics

An Olympic gold medal is the ultimate sporting achievement. Over the years, many athletes have been found to be utilising performance-enhancing drugs to secure the top spot on an Olympic podium.

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