Reputation continued to move higher on the marketing agenda for companies last year, but for a number of big brands, it wasn’t a high enough priority and they suffered disastrous consequences. I take a look at the top 10 reputation crises of 2015 and where these brands went wrong.
Fortune 500 company General Electric (GE) recently admitted that a failed partnership with another business has damaged their reputation. This suggests that you need to conduct proper due diligence of a business before you agree to work with them, in order to protect your corporate reputation.
The global cyber-attack culture shows no sign of slowing down as we head into 2016. This means that it’s more important than ever to take steps to be safe online. While consumers need to be progressively aware of online security, businesses must take action now to safeguard their website.
New research has indicated that legal specialists widely agree that reputation is one of a company’s most valuable assets. However, in-house legal departments aren’t sufficiently engaging in the social media crisis preparations required to safeguard their firms’ reputations online.
The terror attacks in Paris have added to the growing concerns around cybersecurity. Discussion has been heightened regarding the contentious issue of the amount of access which the government should have to people’s private information and conversations. Would you be willing to sacrifice your privacy in the name of national security?
Looking at potential risks to a company’s reputation; Igniyte has undertaken research into employee behaviour at office Christmas parties and how UK workers are planning to behave this year.