Cyber-attacks are on the increase and many companies remain unprotected. There are more online transactions at Christmas than at any other time in the calendar year and companies must ensure their ecommerce site is secure and trusted in order to keep their reputation intact.
Igniyte’s latest research looks into the blurring lines of personal and professional social media use, coinciding with the release of their latest e-guide, Protecting Your Company’s Reputation From Employee Risk.
The recent increase in Packaged Bank Account Claims is another blow to the reputation of the The UK High Street Banking Sector as more complaints are received regarding the mis-selling of these products to their customers
TalkTalk has been in the news a lot recently following its security hack, which sent both the brand and its customers into panic. With news of cyber hacks on large brands becoming more frequent, brands need to get clued up on how to protect their data, as well as their reputation, when things go wrong.
Reputation management requires all departments of a business to work together; a risk to a company’s reputation can come from any area and if it’s not managed correctly, you could face a PR crisis which has devastating effects.
Social media is an essential marketing activity for most businesses; giving brands an opportunity to grow their audience base and giving consumers a direct channel to contact companies. Yet a recent study has shown that many small firms are failing to see the positive effects on marketing and business growth.