TalkTalk has been in the news a lot recently following its security hack, which sent both the brand and its customers into panic. With news of cyber hacks on large brands becoming more frequent, brands need to get clued up on how to protect their data, as well as their reputation, when things go wrong.
Reputation management requires all departments of a business to work together; a risk to a company’s reputation can come from any area and if it’s not managed correctly, you could face a PR crisis which has devastating effects.
Social media is an essential marketing activity for most businesses; giving brands an opportunity to grow their audience base and giving consumers a direct channel to contact companies. Yet a recent study has shown that many small firms are failing to see the positive effects on marketing and business growth.
The Modern Slavery Act 2015 will have reputational impact for many medium to large sized companies in the UK if they do not embrace the implications of not complying with auditing and monitoring closely the companies in their supply chain.
In order for businesses to be fairly represented online, there needs to be some form of moderation to spot any underhand tactics or manipulation. Recently, moderation processes were pulled into question as some sites failed to notice a fake online business with a fake audience.
Igniyte speaking on SKY News regarding the Reputational damage that Volkswagen have suffered as a result of the emissions scandal engulfing the company this week.