How are the brands that sponsor FIFA affected by the current scandal and what can they do going forward to ride out the storm? FIFA is seen as a toxic brand so why would major brands still want to be associated with them?
A new report published by Ogilvy Healthworld reveals that pharma companies are increasing turning to social media to build their corporate reputation. The rise of…
Google’s 2011 ZMOT research found that 37% of shoppers find online social sources to be an influential driver when making decisions – meaning online reviews…
Several members of the Igniyte team recently travelled to the Arabian Travel Market event in Dubai, whilst my colleague Caroline Skipsey last week spoke at…
The Times has reported that Google may face legal action over its decision to reject some Right to be Forgotten requests. What questions does this…
The Damage to Thomas Cook’s Reputation is discussed here in light of the tragic events surrounding the death of two children. The online space may be the place that continues to remind people of the companies poor handling of the situation.