TalkTalk has been in the news a lot recently following its security hack, which sent both the brand and its customers into panic. With news of cyber hacks on large brands becoming more frequent, brands need to get clued up on how to protect their data, as well as their reputation, when things go wrong.
Reputation management requires all departments of a business to work together; a risk to a company’s reputation can come from any area and if it’s not managed correctly, you could face a PR crisis which has devastating effects.
Managing Partner of Igniyte, Caroline Skipsey, is leading an expert roundtable on Tuesday 3rd November focusing on Brand Protection Vs Conversations Online.
The 2008 economic crisis destroyed public faith in the UK banking sector. I’m going to talk about how firms can build and restore the reputation…
New research from Forbes has shown that companies across the world are implementing measures to improve their ability to manage reputation risk. The results of…
How are the brands that sponsor FIFA affected by the current scandal and what can they do going forward to ride out the storm? FIFA is seen as a toxic brand so why would major brands still want to be associated with them?