Reputation Management Expert Opinion
An Online Reputation Blog
Simon Wadsworth discusses the importance of reputation online whether you are an individual or a business.
The UK recently voted 52% to 48% to leave the EU (commonly known as ‘Brexit). Before the referendum, many industry experts predicted that a ‘Leave’ victory would damage the country’s standing worldwide. However, a new study has suggested that the UK has retained its strong global reputation, following its decision to depart from the EU.
Glastonbury is perhaps the most famous music festival, with over 200,000 people flocking to Worthy Farm in Somerset in June for Glastonbury 2016. Headline acts have included major British music exports such as Adele and Coldplay as well as worldwide superstar Beyonce and Pet Shop Boys in previous years.
Content marketing provides you with the opportunity to position your company as a thought leader and trusted supplier of products and services. However, it is vital that your firm learns how to create content users want to read, not just share, online.
Online copyright regulations can often be blurred and ownership of text and multimedia content is not always as clear or straight forward as it may seem.
A company’s’ reputation is increasingly influenced by online reviews with the majority of consumers browsing product and company reviews before purchase. As reported by the Competition & Markets Authority (CMA), reviews can influence £23bn of UK consumer spending per year, so they certainly shouldn’t be ignored.
Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?