An Online Reputation Blog
When you plan a trip away, an evening meal or look at buying any product or service, it’s likely that you will Google it beforehand to see what people say about it. Review sites such as Trip Advisor, Trust Pilot and Review Centre tend to rank highly in Google and as they cover almost every sector – it’s likely that they will have some impact on your company.
The Panama leak included 11.5 million confidential documents, with the data revealing how dozens of prominent individuals in over 40 nations utilised offshore companies to conceal income and avoid paying taxes.
Igniyte’s latest research has shown that almost 40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.
This article examines the potential reputation damage for David Cameron surrounding the revelations around his tax situation and the off shore trusts that he benefited from that paid no UK corporation tax.
If your company is registered with Google, you will benefit from additional features including Google Places and a Google Business page. These provide increased visibility particularly in local searches for your business.