An Online Reputation Blog
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.
This article examines the potential reputation damage for David Cameron surrounding the revelations around his tax situation and the off shore trusts that he benefited from that paid no UK corporation tax.
If your company is registered with Google, you will benefit from additional features including Google Places and a Google Business page. These provide increased visibility particularly in local searches for your business.
Reports in the news recently suggest that the UK government is considering making it illegal for people to post fake online reviews.
We’re hearing more and more about cyber-hacking and with high-profile data breaches of brands such as TalkTalk and T-Mobile, we’re beginning to see the reputational damage that these attacks can have on even the biggest of companies.
With Econsultancy stating that 61% of consumers read online reviews before committing to a product or service, looking after online reviews about your company could have a direct business impact.