An Online Reputation Blog
A company’s’ reputation is increasingly influenced by online reviews with the majority of consumers browsing product and company reviews before purchase. As reported by the Competition & Markets Authority (CMA), reviews can influence £23bn of UK consumer spending per year, so they certainly shouldn’t be ignored.
Increasingly, consumers are being influenced by popular individuals online when making purchasing decisions. These individuals have become known as social media influencers. Within this context, businesses who are looking to build strong e-commerce operations need to ask themselves; who do consumers trust online?
With pivotal elections coming up, 2016 is a crucial year in politics. There is a lot of discussion online concerning various politicians, as they increasingly turn to social media to disseminate their campaign values to their electorates. Igniyte asks: how do politicians market themselves on social media?
With the world wide web now readily available 24/7 on mobile devices businesses now have the opportunity to communicate with their target audience much more easily and frequently in comparison to a few years ago.
This is a key year for Western politics. By the end of 2016, we will know whether the UK will decide to leave the EU and who will serve as US President Barack Obama’s successor. These campaigns illustrate that politicians need to cultivate a positive reputation online to appeal to digitally-savvy electorates.
Complaints filed against the mis-selling of packaged bank accounts (PBAs) towards major banks have risen over the years and much like PPI, PBA claims are now in full swing. As stated in our 2015 article on packaged bank account claims, this has proven to be yet another hit to the reputation of The UK High Street Banking Sector.