An Online Reputation Blog
This is a key year for Western politics. By the end of 2016, we will know whether the UK will decide to leave the EU and who will serve as US President Barack Obama’s successor. These campaigns illustrate that politicians need to cultivate a positive reputation online to appeal to digitally-savvy electorates.
Complaints filed against the mis-selling of packaged bank accounts (PBAs) towards major banks have risen over the years and much like PPI, PBA claims are now in full swing. As stated in our 2015 article on packaged bank account claims, this has proven to be yet another hit to the reputation of The UK High Street Banking Sector.
When you plan a trip away, an evening meal or look at buying any product or service, it’s likely that you will Google it beforehand to see what people say about it. Review sites such as Trip Advisor, Trust Pilot and Review Centre tend to rank highly in Google and as they cover almost every sector – it’s likely that they will have some impact on your company.
The Panama leak included 11.5 million confidential documents, with the data revealing how dozens of prominent individuals in over 40 nations utilised offshore companies to conceal income and avoid paying taxes.
Igniyte’s latest research has shown that almost 40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.
Optimising your company’s digital assets for local searches (local SEO) is becoming increasingly important to your business’ online management strategy. It is crucial to ensure your business appears in local listings on Google, and that the details are consistent and reflect your brand.